Claudia Batten

An attorney by training, New Zealand native Claudia Batten started her career with a Wellington law firm, where she focused on contract, IP, and technology law. She eventually moved to New York City and left the legal profession in 2002 to co-found Massive, the first company to develop software that puts ads in video games. After selling the company to Microsoft in 2006, Batten relocated to Boulder, Colorado, where she co-founded Victors & Spoils, the world’s first ad agency built on a crowdsourcing model. After V&S was sold in 2012, Batten left to begin work on a new startup. Along with her serial entrepreneurship, Batten is an active mentor, especially for entrepreneurs in New Zealand, where she works with the government’s Trade and Enterprise agency and sits on the board of Icehouse, an accelerator and angel network focused on homegrown startups.